Jack daniels label svg file1/24/2024 ![]() ![]() As the cherry on top, Morris was able to push a malt whiskey to be permanently added to the Woodford Portfolio in 2018. The 5 Malt Whiskey and Chocolate Malt Whisper were the most notable. Woodford’s Distillers Series also had some funky malted releases too. The catalog of Master’s Collection releases saw steady and creative uses of malted barley in bottles like WRMC Cherry Wood Smoked Barley (the malted barley content was kilned with cherry wood), WRMC Double Malt (where Straight and Classic malts were used), WRMC Chocolate Malted Rye and WRMC Five Malt Stouted Mash. Looking at the timeline of where he was in leadership positions, it’s not hard to see more malt whiskey products pop up. Morris championed the idea of producing malt whiskey most of all. ![]() It was around this timeframe that the three primary US Brown-Forman brands (Jack, Old Forester and Woodford) began to develop new whiskey recipes. Then he became the Vice President of Whiskey Innovation for all of Brown-Forman brands in 2015. That line would showcase some unique whiskies and finishing methods that appeared to be borrowed from distilleries across the pond. First, he developed the Woodford Reserve Master’s Collection in 2009. ![]()
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